Brady Expands Safety Offerings - Modern Distribution Management

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Brady Expands Safety Offerings

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Brady Corporation, Milwaukee, WI, has acquired Scafftag Ltd. and its affiliate Safetrak, Ltd., both in Barry, Wales, UK. The acquisition also includes Scafftag Pty., Ltd. in Perth, Australia.


Founded in 1983, Scafftag manufactures safety identification and facility management products in the UK. It specializes in products that help companies meet legislative requirements for safety standards in the oil and gas, construction, and scaffolding industries. Its products include safety tags and weatherproof holders, safety manuals for inspection processes, lockout/tagout devices, valvetags and software systems for asset inspection management. With sales of approximately 4 million (US$8 million) in 2006, the company employs about 45 people. Scafftag also operates sales offices in Houston, TX, and in Dubai.


‘Scafftag is a strong strategic fit to Brady’s MRO business in safety and facility identification,’ said Greg Anapol, Brady managing director in the UK. ‘This acquisition will allow us to enter new markets and leverage sales through our safety distributors and direct marketing channels.”


‘We will also look to leverage Scafftag products and technologies in other regions of the world,’ said Peter Sephton, president of Brady Europe. ‘In addition, Safetrack technology provides an excellent opportunity to enchance our niche RFID offering in the identification and compliance market.’


Brady in the UK is headquartered in Banbury, Oxfordshire, employs about 450 people, and markets products under the brands Brady, Seton, B.I.G, Safetyshop, Focal and Signs & Labels.


Brady’s fiscal 2006 sales were US$1.018 billion.

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