MDM Webinar: A Guide to AEO + GEO: How Distributors Win in the Age of AI Search
Thursday May 7, 2026 @ 1:00 PM ET | Virtual
Buyers are increasingly turning to AI search — like Google AI Overviews — to start their research. If your company isn’t the source being cited, your business is missing out. For distributors, that shift means product knowledge, policy pages, and technical specs need to be structured for AI citability, not just crawlability. This webinar explains how distributors can restructure content, taxonomy, and structured data so their expertise becomes citable and retrievable by generative engines — turning invisible sites into trusted answers.
You won’t want to miss this essential discussion with McFadyen and MDM.
Topics Include:
- How AI Overviews searches the web index and surfaces cited sources — and what that means for how authority and traffic accrue
- What GEO is and why it differs from traditional SEO (research shows GEO methods can boost visibility in generative engine responses by up to 40%)
- A distributor-specific AEO/GEO checklist: structured Q&A, quote-friendly content, authoritative policy pages, and how to measure whether it’s workingÂ
Jeff Mikos
Digital Commerce Strategy Practice Lead
McFadyen
Jeff Mikos is a digital commerce strategist at McFadyen Digital specializing in B2B enterprise transformation. He partners with mid-market manufacturers and distributors to solve complex commerce challenges — from platform selection and channel strategy to customer experience and organizational change.
Before joining McFadyen Digital, Jeff held leadership roles across ecommerce organizations, with a focus on marketplace growth, category management, and operational excellence. He is a certified B2B eCommerce Professional.
Â
Devon Hillard
Principal Architect and AI Lead
McFadyen
Devon is a Principal Architect and AI Council lead at McFadyen Digital, where he drives AI adoption and modernization across the organization’s commerce delivery practice. He works at the intersection of enterprise commerce platforms, AI-accelerated development, and organizational change, helping teams leverage tools like Claude Code and agentic workflows to deliver faster, smarter results.
Before taking on his current role, Devon built deep expertise across Adobe Commerce, BigCommerce, commercetools, ATG Oracle Commerce, and marketplace platforms like Mirakl and Marketplacer. He is passionate about composable architecture, practical AI integration, and turning institutional knowledge into scalable, repeatable delivery patterns.
Â
Mike Hockett
Executive Editor
Modern Distribution Management
Mike Hockett is MDM’s executive editor, having joined the publication in March 2022. He oversees MDM’s editorial content and direction, coordinates with contributing authors, conducts interviews with executives in the wholesale distribution space and serves as the editorial face of MDM at industry events. He has extensively covered the distribution and manufacturing sectors since 2014. Hockett earned a degree in print journalism from the University of Wisconsin-Eau Claire and works from his home in Madison, Wisconsin.
Sponsored by:Â
