This research study presents four strategic scenarios for wholesale distribution’s future, revealing that distributors with dedicated future-sensing processes are 4x more likely to be top revenue generators.
Based on research with 85+ industry leaders, the report explores how critical uncertainties around innovation investment and global stability could reshape the industry by 2035—from regulated AI adoption in stable markets to high-tech disruption and regional fragmentation.
This strategic foresight tool helps distribution leaders test assumptions, navigate uncertainty, and build resilient strategies that thrive across multiple possible futures, addressing the reality that only 11% of executives have high confidence in their current strategic plans.
