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Home » Blogs » Management & Strategy » Square D's Long Fight Against Counterfeits
Lindsay Young Konzak

Square D's Long Fight Against Counterfeits

By    Lindsay  Young 
July 8, 2009
More about:  Electrical/Electronics,  Legal
Schneider Electric won a recent court case against Breakers Unlimited, a Noblesville, IN-based business that purchased counterfeitSquare D products in 2005 and 2006 for resale. Schneider, the parent company of Square D,spoke with MDM in February 2008 about its long fight against counterfeits of its brand. This recent win by Square D is from just one of many lawsuits it has filed to protect its brand. An excerpt from the February 2008 MDM article:

"Counterfeiters had taken their own products and slapped fake Square D labels on them. Historically, counterfeits have been easy to detect. But the counterfeiters have grown more sophisticated, making it more difficult to name a ...
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Schneider Electric won a recent court case against Breakers Unlimited, a Noblesville, IN-based business that purchased counterfeitSquare D products in 2005 and 2006 for resale. Schneider, the parent company of Square D,spoke with MDM in February 2008 about its long fight against counterfeits of its brand. This recent win by Square D is from just one of many lawsuits it has filed to protect its brand. An excerpt from the February 2008 MDM article:

"Counterfeiters had taken their own products and slapped fake Square D labels on them. Historically, counterfeits have been easy to detect. But the counterfeiters have grown more sophisticated, making it more difficult to name a product counterfeit with just a cursory examination. 'The external appearance - labels and markings - looks very much like genuine product,' Snyder says. 'That's the problem because that's where it stops. The mechanisms and material are incredibly substandard.' "

Read more about the rise of counterfeits and Square D's fight here.

Read about how distributors can protect themselves against product liability lawsuits, which can result from counterfeits - even if they are sold unknowingly.

 

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