It follows several years of transformation for the distributor of fluid handling, sealing and material conveyance supplies and solutions.
Latest In Branding for Distributors
The distributor returns as a multi-race primary partner in the NASCAR Xfinity Series and will debut in the Cup Series.
The merger between BradyIFS and Envoy Solutions resulted in a JanSan, foodservice disposables and industrial packaging products distributor with about $5 billion in annual revenue.
Under the new name Cencora, the company unifies its 46,000 employees – across several global business segments – under one identity.
Mike Hockett dives into the distributor’s sponsorship of a NASCAR XFINITY Series race car, focusing on the many benefits the distributor is seeing from it.
The rebrand took effect in early March.
The rebrand comes nearly a year after Woodgrain's acquisition of Huttig.
International Paper said its rebrand aligns with its strategic vision to "build a better IP."
The Anchorage, Alaska-based industrial distributor has brought its various subsidiary units together under one brand.
The rebrand encompasses four of Saint-Gobain's brands.
Here's how to leverage your employees' social media presence to speed your hiring process.
‘Fill Your Potential’ is part of a ‘new inspiring and possibility-driven theme line as part of a communication and marketing campaign,’ Airgas says.
Thirteen lessons from distributors who are finding the silver linings in COVID-19.
In the prior two articles of this series, we explored the pitfalls of bad branding and damage branding agencies can do. We outlined the Branding Matrix and how you can use it to understand how much time and money to focus on developing your branding strategy. For the final article in this series, lets talk about the branding strategy itself how should you develop your slogan and your supporting messages?
This article includes:
- The Branding Process
- The Branding Ladder
- Defining the Role of Branding in Your Company
Subscribers should log in below to read this article.
Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:
- MDM-Baird Distribution Survey: Storms Stunt Distributor Growth
- Distributors Up Search Marketing Efforts
- Amazon Business: The Burning E-Platform
In part one of this three-part series, MDM President and COO Ian Heller explored the dangers of working with a pure branding agency and how the wrong partner can do more harm than good for a distributor. In part two, Ian uncovers how you determine the value of branding for your distribution company.
This article includes:
- Sizing the purchase
- Emotional attachments
- The Branding Matrix
Subscribers should log in below to read this article.
Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:
- MDM-Baird Distribution Survey: Storms Stunt Distributor Growth
- Distributors Up Search Marketing Efforts
- Amazon Business: The Burning E-Platform
This three-part series examines why distributors struggle with branding. In this, the first article in the series, MDM President & COO Ian Heller contrasts the difference between what branding agencies promise and what they actually deliver. He outlines why such agencies have objectives that conflict with yours, and why you should consider pure B2B advertising agencies that do more than just branding.
This article includes:
- Convincing distributors to rebrand
- The myth of branding
- The reality of branding
Subscribers should log in below to read this article.
Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:
- MDM-Baird Distribution Survey: Storms Stunt Distributor Growth
- Distributors Up Search Marketing Efforts
- Amazon Business: The Burning E-Platform
