MDM News Digest 4806
MDM's top news stories from March 11 - March 25, 2018
MDM's top news stories from March 11 - March 25, 2018
In the prior two articles of this series, we explored the pitfalls of bad branding and damage branding agencies can do. We outlined the Branding Matrix and how you can use it to understand how much time and money to focus on developing your branding strategy. For the final article in this series, lets talk about the branding strategy itself how should you develop your slogan and your supporting messages?
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A remarkable tipping point took place in 2017distributor e-commerce as a percentage of revenues shifted significantly, based on the seventh annual MDM distribution e-commerce survey conducted with Real Results Marketing.
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Creating a strong brand provides many benefits to distributors, of course, but the only measurement that really matters is sales results. Its hard to prove a website that only promotes the brand is somehow driving revenues.Subscribers should log in below to read this article.
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Modern Distribution Management's monthly Industrial Inflation Index measures a cross-section of industrial supplies.
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Wholesale revenues, inventories and ratios from January 2018
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Deal helps SRS expand geographic coverage into East Texas.