MDM News Digest 4806
MDM's top news stories from March 11 - March 25, 2018
March 23, 2018
How To Develop Branding Strategy
In the prior two articles of this series, we explored the pitfalls of bad branding and damage branding agencies can do. We outlined the Branding Matrix and how you can use it to understand how much time and money to focus on developing your branding strategy. For the final article in this series, lets talk about the branding strategy itself how should you develop your slogan and your supporting messages?
This article includes:
- The Branding Process
- The Branding Ladder
- Defining the Role of Branding in Your Company
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Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:
- MDM-Baird Distribution Survey: Storms Stunt Distributor Growth
- Distributors Up Search Marketing Efforts
- Amazon Business: The Burning E-Platform
B2B E-Commerce Passes Tipping Point
A remarkable tipping point took place in 2017distributor e-commerce as a percentage of revenues shifted significantly, based on the seventh annual MDM distribution e-commerce survey conducted with Real Results Marketing.
This article includes:
- Key Trends
- B2B e-commerce forecast
- E-commerce priorities
Subscribers should log in below to read this article.
Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:
- MDM-Baird Distribution Survey: Storms Stunt Distributor Growth
- Distributors Up Search Marketing Efforts
- Amazon Business: The Burning E-Platform
Commentary: Sales Growth is the Ultimate Brand Measurement
Creating a strong brand provides many benefits to distributors, of course, but the only measurement that really matters is sales results. Its hard to prove a website that only promotes the brand is somehow driving revenues.Subscribers should log in below to read this article.
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MDM Industrial Inflation Index: February 2018
Modern Distribution Management's monthly Industrial Inflation Index measures a cross-section of industrial supplies.
This index includes:
- Abrasives Products
- Cutting Tools
- Power Transmission Equipment
- Fasteners
- Valves, etc.
- Power Tools
- Material Handling Equipment
- Belting
- Hand Tools
- Misc. Metal
Subscribers should log-in below to read this article.
Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:
- Distribution M&A Playbook, pt. 3: Integration Best Practices
- Grainger’s Pricing Initiative, pt 2: The Quest for Optimization
- Commentary: Harvey’s Stark Reminder on Disaster Planning
Monthly Wholesale Trade Data: January 2018
Wholesale revenues, inventories and ratios from January 2018
Download this Issue in PDF: March 25, 2018
This is the PDF of this issue of Modern Distribution Management.
Table of Contents:
- How To Develop Branding Strategy
- Commentary: Sales Growth is the Ultimate Brand Measurement
- B2B E-Commerce Passes Tipping Point
- MDM Industrial Inflation Index: February 2018
- Monthly Wholesale Trade Data: January 2018
- MDM News Digest 4806
Are you a subscriber? Simply log-in to view this issue.
SRS Distribution Acquires Top Notch Roofing Supply
Deal helps SRS expand geographic coverage into East Texas.
