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Continuous improvement is required to adapt to ever-changing customer expectations for their e-commerce. Amazon, Grainger and other world-class e-commerce sites are constantly monitoring customer needs and making modifications that result in better conversion, customer stickiness or other operational improvements. As e-commerce in distribution matures, distributor priorities and targets for investment also evolve.
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As part 1 and 2 in this series outlined, distributor e-commerce reached a remarkable tipping point in 2017: According to our most recent survey, the percentage of distributors deriving more than a tenth of total revenues from e-commerce grew from 34 to 41 percent. Part 2 discussed the key drivers for e-commerce demand, with field sales continuing to lead the way, but with SEO gaining in importance. In this article, we explore survey findings on how distributors are using Amazon as a sales channel, types of products sold and ways in which Amazon may be a threat.
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The fifth annual MDM distribution e-commerce survey conducted with Real Results Marketing revealed that more distributors are crossing the threshold to e-commerce maturity and are focused on growing e-commerce success. Topics examined include top e-commerce priorities and practices, as well as best practices of driving demand and keeping visitors engaged.
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More distributors are crossing the threshold to e-commerce maturity, according to the fifth annual MDM distribution e-commerce survey conducted in partnership with Real Results Marketing. But if they expect continued growth, they must remember it is a journey, not a one-time event.
Part 1 of this series examined the continued trend of distributors moving from the nascent stage – less than 5 percent of revenue being through the e-commerce channel – to the growth and maturity stages.
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The fifth annual MDM distribution e-commerce survey conducted with Real Results Marketing revealed several key trends:
This article examines the results of the 2016 State of E-Commerce in Distribution Survey and how the industry’s e-commerce offerings are maturing.
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Measuring return on investment in e-commerce can be a challenge for distributor. This article offers ways to measure the ROI and key expense components that distributors should include in the evaluation.
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This report provides an in-depth look at the current state of e-commerce in distribution. Based on the results of the 2015 State of E-Commerce in Distribution Survey, this report examines how the industrys e-commerce offerings are maturing. Distributor reluctance to launch e-commerce capabilities and the integrated marketing approach are also discussed.
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The fourth annual MDM distribution e-commerce survey conducted with Real Results Marketing revealed that the barrier to entry for e-commerce has lessened, but distributors are still deciding if they should launch e-commerce capability on their websites.
Part 1 of this series showed how the industry’s e-commerce offerings are maturing.
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The fourth annual MDM distribution e-commerce survey conducted with Real Results Marketing revealed several key trends:
This article examines the results of the 2015 State of E-Commerce in Distribution Survey and how the industry’s e-commerce offerings are maturing. Part 2 will look at best practices for distributor-integrated marketing approaches to support electronic shopping and buying.
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