May 10, 2018 - Modern Distribution Management

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May 10, 2018

The Impact of Amazon Business on Distributors

As part 1 and 2 in this series outlined, distributor e-commerce reached a remarkable tipping point in 2017: According to our most recent survey, the percentage of distributors deriving more than a tenth of total revenues from e-commerce grew from 34 to 41 percent. Part 2 discussed the key drivers for e-commerce demand, with field sales continuing to lead the way, but with SEO gaining in importance. In this article, we explore survey findings on how distributors are using Amazon as a sales channel, types of products sold and ways in which Amazon may be a threat.

This article includes:

  • Key Activities with Amazon
  • Pros & Cons of an Amazon Relationship
  • Moving Forward

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Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • MDM-Baird Distribution Survey: Storms Stunt Distributor Growth
  • Distributors Up Search Marketing Efforts
  • Amazon Business: The Burning E-Platform

Commentary: Facts, Fiction and Amazon Business

Distributors are polarized when it comes to Amazon.

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Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • Top Trends for 2018
  • When Good Distributors Do Bad Branding
  • Key Drivers for E-commerce Demand

Economic Growth Continues

April survey: Business conditions remain strong.

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Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • MDM-Baird Distribution Survey: Storms Stunt Distributor Growth
  • Distributors Up Search Marketing Efforts
  • Amazon Business: The Burning E-Platform

Download this Issue in PDF: May 10, 2018

This is the PDF of this issue of Modern Distribution Management.

Table of Contents:

  • The Impact of Amazon Business on Distributors
  • Commentary: Facts, Fiction and Amazon Business
  • Economic Growth Continues
  • Market Snapshot: Market Demand for Tools Storage
  • MDM News Digest 4809

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