May 10, 2018

As part 1 and 2 in this series outlined, distributor e-commerce reached a remarkable tipping point in 2017: According to our most recent survey, the percentage of distributors deriving more than a tenth of total revenues from e-commerce grew from 34 to 41 percent. Part 2 discussed the key drivers for e-commerce demand, with field sales continuing to lead the way, but with SEO gaining in importance. In this article, we explore survey findings on how distributors are using Amazon as a sales channel, types of products sold and ways in which Amazon may be a threat.

This article includes:

• Key Activities with Amazon
• Pros & Cons of an Amazon Relationship
• Moving Forward

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• MDM-Baird Distribution Survey: Storms Stunt Distributor Growth
• Distributors Up Search Marketing Efforts
• Amazon Business: The Burning E-Platform

April survey: Business conditions remain strong.

Subscribers should log in below to read this article.

Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

• MDM-Baird Distribution Survey: Storms Stunt Distributor Growth
• Distributors Up Search Marketing Efforts
• Amazon Business: The Burning E-Platform

The MDM Market Snapshot, based on data from MDM Analytics, includes market demand for Tools Storage in the U.S., plus the top end users by 6-digit NAICS.

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