With more and more customers preferring a completely digital buying experience, distributors can ensure they are included in the early and middle stages of a buyer's sales journey by providing the right content.
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Differentiating beyond your site's e-commerce platform will demonstrate your value.
Pitfalls abound for companies that are careless in their digital marketing strategy.
Carefully evaluating marketing ROI will uncover qualified leads and bankable sales.
Get noticed by infusing your site with fresh, original, expert content.
To remain relevant, stop kicking the e-marketing can down the road.
If you're not on social media, they won't know you exist
E-commerce success requires more than just building and launching a site.
Distributors should focus on long-term success with customers, as well as short-term.
An online presence can be a valuable marketing tool.
