B2B customers of all types want more rep-free information. Lindsay Young addresses the cost of not meeting the increasing demand for digital resources.
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Mike Hockett extracts eCommerce commentary from a panel discussion between STAFDA distributors, manufacturers and rep agents.
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Randy Mercer discusses how a company's 'digital shelf' impacts customers' in-store shopping habits, and how to enhance the strategy behind it.
With more and more customers preferring a completely digital buying experience, distributors can ensure they are included in the early and middle stages of a buyer's sales journey by providing the right content.
Here's how to leverage your employees' social media presence to speed your hiring process.
Thirteen lessons from distributors who are finding the silver linings in COVID-19.
Data analytics and strong digital presence contribute to Sonepar USA's success.
How to develop a unique sales transformation plan that is specific to your distribution company’s goals and priorities.
Companies have the most difficulty with a lack of consistent pricing across channels, technology issues and poor online customer experience. Read More.
Learn the right way to measure marketing ROI.
Digital presence essential for competing in today's marketplace.
The two departments can seem at odds, but cooperation can reap unexpected benefits.
Tips to help distribution CMOs transform their companies and stay employed.
Tips to help distribution CMOs transform their companies and stay employed.
Differentiating beyond your site's e-commerce platform will demonstrate your value.
Pitfalls abound for companies that are careless in their digital marketing strategy.
Carefully evaluating marketing ROI will uncover qualified leads and bankable sales.
Get noticed by infusing your site with fresh, original, expert content.
To remain relevant, stop kicking the e-marketing can down the road.
