April 10, 2014

College Recruiting: Go Beyond Career Fairs

Leave a Comment / Human Resources in Wholesale Distribution, Operations, Companies / Scott Merrill

Distributors that have been successful in recruiting top talent straight out of school say that the key is to develop ongoing relationships that include guest speaking in classes, internship programs and involvement in student organizations. This article examines the challenges, benefits and best practices in recruiting at the college level. It includes comments from distributors that have seen success in this area, including WinWholesale, Womack Machine Supply and Laird Plastics.

This article includes:

How to build awareness among young talent
The importance of developing relationships early on
Best practices in internships

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A Demographic Shift in Distribution
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Commentary: Cutting to the Chase On Digital’s Value Proposition

Leave a Comment / Technology, Sales & Marketing, eCommerce / Tom Gale

Theres a lot of jargon around all things digital, and I plead guilty on all charges when talking about them digital platforms, omnichannel, cloud, big data ... the more digital we go, the fuzzier the logic we seem to attach to the terminology used to describe it.

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The State of Analytics in Distribution: 2014
The Shifting Competitive Landscape in Distribution
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The 2014 State of E-Commerce in Distribution, Part 2: The Multichannel Factor

Leave a Comment / Technology, Sales & Marketing, Online Marketing, eCommerce / Jonathan Bein

The third annual MDM distribution e-commerce survey found that distributors’ e-commerce revenue as a percent of overall revenue is rising. But while distributors are increasingly using multiple vehicles to drive demand online, they have not yet effectively integrated tools such as marketing automation and paid search into their efforts. This article looks at how distributors approach demand generation online and ways they can improve the weakest links, as revealed by the survey.

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