Though n improvement over the previous week's number, the uplift in sales may be due to large back-orders shipping, and not an indication that the situation is improving. When the exceptional sales mentioned by participants are excluded, the sales drop off would be very consistent to what was seen the prior week.
Day: April 9, 2020
Forecast error — the difference between forecast demand and actual demand — can negatively impact cash flow at a time when distributors want to conserve cash while dealing with coronavirus fallout. Reconsider relying on sales history alone, pre-determined inventory agreements, keeping rare items in stock and depending on sales reps to report market changes.