Rock Rockwell, Author at Modern Distribution Management

Posts By Rock Rockwell

financial forecast showing graphs and stock market index

Forecast error — the difference between forecast demand and actual demand — can negatively impact cash flow at a time when distributors want to conserve cash while dealing with coronavirus fallout. Reconsider relying on sales history alone, pre-determined inventory agreements, keeping rare items in stock and depending on sales reps to report market changes.

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