Operations How the 4 P’s Have Changed and What Distributors Can Do About It Consider the four key factors that will have a major impact on your revenue: Product, Price, Place and Promotion. August 16, 2021
Strategy How the 4 P’s Have Drastically Changed and What to Do About It Optimize your product portfolio, shift your pricing strategy, place your product properly and re-think your promotion strategy, says Revenue Management Labs' Anthony Guarnaccia. March 23, 2021