The B2B market is looking for better e-commerce tools and a wider product assortment. Applico’s Alex Moazed outlines three avenues for distributors to meet customer needs and achieve channel enablement in the process.
Alex Moazed was a speaker at MDMs recent forum on Amazon Business. This article is excerpted from the book Modern Monopolies: What it Takes to Dominate the 21st-Century Economy, which he co-wrote with Nick Johnson. Alex has long championed the idea that the largest B2B distributors from non-competing verticals should band together to build an industry-run marketplace that is a direct competitor to Amazon Business.
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