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Posts By Eric Smith

Corporate customers now seek an online experience similar to the business-to-consumer model, and distributors must adapt their e-commerce approach accordingly if they hope to increase conversion rates and customer retention. Michael Nagrant, principal consultant, Codifyd Inc., details why this is important and how it can be achieved in the recent MDM Webcast, 7 Key Investments Distributors Should Make to Grow Online Revenue. This article is an exclusive summary of the webcast, which is available on-demand and on DVD at mdm.com/7Investments.

Nagrant discusses:

  • Why static sites aren't enough
  • The importance of product categorization
  • Where distributors should focus their investments

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  • 2014 State of E-Commerce in Distribution
  • Making Money With Smaller Customers
  • Operations as a ‘Lever for Innovation’

Distributors that lack a digital strategy can find themselves falling behind their competitors as e-commerce and other digital platforms become more important to customers. Linda Taddonio of InsiteCommerce discusses the need to develop a digital strategy and ways to jumpstart the development of that strategy in the recent MDM Webcast, Navigating the Digital Landscape for Distribution.

This article includes:

  • Why distributors are facing technology deficits
  • Steps for conducting a digital boot camp
  • How to create a digital innovation team

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