Pradip Krishnadevarajan, Author at Modern Distribution Management

Posts By Pradip Krishnadevarajan

Internet business and basket design, blue digital shopping cart on black background
In the past, distributors would often sacrifice margins to gain market share and drive the topline. However, such tactics negate a strategic pricing process, rendering it nearly nonexistent. Without process, your people must make pricing decisions in a vacuum. As hard as they might try to compensate for and cope with inefficiencies, and as effective as their efforts might be in the short-term, you can’t expect them to sustain healthy margins in the long run.

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