Scott Frymire, Author at Modern Distribution Management

Think Beyond Purchases: The Role of Micro-Conversions in Driving Online Revenue

Micro-conversions can function as steps through which a distributor's customers travel on the way to a sales conversion.

August 4, 2021

Technology

Why Web Sessions Matter in B2B E-Commerce

There is a big difference between sessions and raw new visitor traffic. Distributors have built their businesses on relationships, and sessions are a way of measuring potential budding relationships in the digital environment.

June 16, 2021

Posts By Scott Frymire

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