If it doesn’t help your sales team’s workflow or isn’t relevant to your business, it’s not for you, says Benj Cohen, founder of Proton.ai.
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It’s clear that sellers overvalue an in-person/high-touch customer experience and undervalue online features important to today’s buyers.
Focus on benefits, training and coaching while setting clear expectations with targeted incentives to increase sales rep use of new technology.
Existing solutions are clunky because they aren’t set up for high-volume repeat sales, high SKU counts and many channels. Instead, they were built for SaaS software companies or service businesses, says proton.ai's Benj Cohen.
The pandemic caused real change. Now we have the opportunity to push digital transformation further and faster into the distribution industry. That’s a long-term win, says proton.ai's Benj Cohen.
AI can map the products you already have, without a detailed and painstaking master data project. This makes the sales rep look good and allows the customer to get back to work. It’s all part of an omnichannel experience for the customer, says proton.ai's Benj Cohen.
MDM’s most-read blogs of September 2020 center around capitalizing on ways to enhance your distribution business.
