Most distributors aren’t failing at AI — they’re failing at data. This piece unpacks why 95% of GenAI efforts deliver no ROI, how agentic AI is changing workflows, and why a unified data foundation is becoming the real competitive edge.
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Proton.ai launched an AI-powered “industry cloud” platform that unifies CRM, PIM, eCommerce and order automation into a single system, aiming to replace disconnected point solutions and streamline distributor workflows with shared data and integrated intelligence.
Proton's new AI-powered product information management system automatically scrapes, collects and enriches product data.
Proton’s 2025 Tariff Impact Report shows many distributors are unprepared for tariff shifts, while others leverage AI and flexible systems to gain an edge.
The accreditation affirms Proton's commitment to data protection and security for distributors.
Without a sales process, even a purpose-built distribution CRM won't deliver. Benj Cohen shares tips for how to guarantee CRM ROI.
Proton describes it as the first conversational AI chatbot designed specifically for distributors and exclusively for Proton CRM customers.
The deal will integrate Proton.ai's CRM and eCommerce personalization technology into VAI's ERP offerings for mid-market B2B companies.
Research lead Kevin Reid-Morris and Tom Gale discuss the insights, surprises and hopes for AI that this 2023 exploration surfaced, along with behaviors and supporting building blocks for distributor AI success.
As Benj Cohen explains, these two sides have different environments, challenges and approaches.
Benj Cohen suggests that, even if it seems like a risky play, distributors should go against the grain and utilize AI before the rest of the industry catches up.
Get all the details on the collaboration between the two industry technology providers and how they look to help distributors grow.
Distributors aren't looking to create an avatar in the metaverse, but they can ride the AI wave in other advantageous ways.
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Omnichannel provides a seamless customer journey across channels, so your customers don’t have to bounce from department to department trying to place an order or ask a question.
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Distributors may be missing out on a CRM system’s untapped potential: nurturing customer relationships to drive sales growth.
B2B e-commerce is unique, and the formulas that work for B2C don’t apply to B2B. How do distributors create a digital shopping experience that will resonate with their customers?
The company says the recently closed Series A funding will help it expand AI-powered growth platform for distributors.
