Research lead Kevin Reid-Morris and Tom Gale discuss the insights, surprises and hopes for AI that this 2023 exploration surfaced, along with behaviors and supporting building blocks for distributor AI success.
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As Benj Cohen explains, these two sides have different environments, challenges and approaches.
Benj Cohen suggests that, even if it seems like a risky play, distributors should go against the grain and utilize AI before the rest of the industry catches up.
Get all the details on the collaboration between the two industry technology providers and how they look to help distributors grow.
Distributors aren't looking to create an avatar in the metaverse, but they can ride the AI wave in other advantageous ways.
Amazon Business' scale and capabilities are intimidating. But as Benj Cohen advises here, distributors can fight fire with fire.
Omnichannel provides a seamless customer journey across channels, so your customers don’t have to bounce from department to department trying to place an order or ask a question.
Even with a greater emphasis on digital buying, outside sales reps are still crucial to distributors and their customer relationships. Benj Cohen explains how AI helps those reps along the way.
Distributors may be missing out on a CRM system’s untapped potential: nurturing customer relationships to drive sales growth.
B2B e-commerce is unique, and the formulas that work for B2C don’t apply to B2B. How do distributors create a digital shopping experience that will resonate with their customers?
The company says the recently closed Series A funding will help it expand AI-powered growth platform for distributors.
If it doesn’t help your sales team’s workflow or isn’t relevant to your business, it’s not for you, says Benj Cohen, founder of Proton.ai.
Increasingly complex technology, along with ongoing labor shortages and supply chain issues, make artificial intelligence-based automation transformational for distributors and their customers.
It’s clear that sellers overvalue an in-person/high-touch customer experience and undervalue online features important to today’s buyers.
Focus on benefits, training and coaching while setting clear expectations with targeted incentives to increase sales rep use of new technology.
Existing solutions are clunky because they aren’t set up for high-volume repeat sales, high SKU counts and many channels. Instead, they were built for SaaS software companies or service businesses, says proton.ai's Benj Cohen.
The pandemic caused real change. Now we have the opportunity to push digital transformation further and faster into the distribution industry. That’s a long-term win, says proton.ai's Benj Cohen.
AI can map the products you already have, without a detailed and painstaking master data project. This makes the sales rep look good and allows the customer to get back to work. It’s all part of an omnichannel experience for the customer, says proton.ai's Benj Cohen.
MDM’s most-read blogs of September 2020 center around capitalizing on ways to enhance your distribution business.
