IEWC Appoints Global Infrastructure Leader - Modern Distribution Management

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IEWC Appoints Global Infrastructure Leader

IEWC named Martin Rohde to lead the wire and cable product distributor's newly-formed infrastructure business.

Global wire and cable product distributor IEWC appointed Martin Rohde as President and Chief Business Officer of the Global Infrastructure Group it created earlier this year. 

The Milwaukee, Wisconsin-based company’s newly formed infrastructure business focuses on industries such as telecom, data centers, solar and renewable energies, power grids, and industrial automation. 

Leading that business, Rohde will oversee IEWC’s telecom brands (Cablcon and Jupiter Communications), IEWC’s Premier Cables business in Europe, as well as lead business development within other infrastructure markets. 

Rohde comes to IEWC with over 25 years of experience in the B2B distribution space. He has led transformational business changes at Arrow Electronics, Hewlett Packard, Amazon Business, and most recently, Parts Town, IEWC officials wrote in a news release.

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