STIHL Appoints New President & CEO - Modern Distribution Management

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STIHL Appoints New President & CEO

Senior Vice President of Sales and Marketing Chris Keffer has been promoted to president and CEO.

Virginia Beach-based outdoor power tool maker STIHL Inc. announced July 14 that Senior Vice President of Sales and Marketing Chris Keffer has been promoted to President and CEO and will assume that position Aug. 4.

Chris Keffer

Keffer succeeds Terry Horan, who has been appointed to the Board of Directors of STIHL Inc., the company said in a news release.

“Terry has the heartfelt thanks of the Stihl family for his exceptional leadership,” said Dr. Nikolas Stihl, Chairman of the Advisory and Supervisory Boards at the STIHL Group. “He has built a strong leadership team and established the foundation for significant growth through a demonstrated commitment to our loyal distribution network and local STIHL Dealers, focusing the organization on winning as one team.”

Keffer offered his own thanks in a statement.

“I would like to thank Terry, the STIHL Board and the Stihl family for their confidence in me,” said Keffer. “STIHL has always had a long-term strategic outlook. So, while our market may be facing short-term challenges, we see tremendous opportunity in our future. We have the people, products, programs and partners to grow our position as the leading authority in the gas and battery outdoor power equipment markets.”

Read more about the announcement here.

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