On Sept. 22, Sweden-based metal-cutting tools and machinery manufacturer Seco Tools unveiled a new logo and launched a “drastically updated visual identity as well as a long-term brand strategy,” the company said.
Seco described the updated logo as the first in a sequence of major steps, as the business positions itself as a leading global name for industry innovation, efficiency, and sustainability, according to a news release.
The new brand went live Sept. 21, and will be followed by a series of launch activities including events, campaigns, product launches and announcements about new services.
“There was a lot of heritage in the old logo, and this being updated might be what people notice first with the new branding,” the company said. “The new logo is an evolution of the old one, built on the iconic colors as being bright and positive is a huge part of Seco.”
Stefan Steenstrup, Seco President, added: “The new visual design is just the beginning of our exciting journey. In parallel, our product offering is growing with new services and digital solutions, which meet new challenging customer needs. I’m very excited to see this part of our business grow as it perfectly demonstrates our commitment to the future. We’re taking huge steps as a business, and today we’re excited to share one of them — our new branding.”