Vallen Distribution Inc., Charlotte, NC, the new name of Sonepar USA subsidiary Hagemeyer North America-Industrial Distribution Group, has launched its unified branding. Hagemeyer North America and IDG joined forces in 2014.
"This is an important moment as we set the stage for growth and new opportunities for our customers and suppliers," said Vallen President Lisa Mitchell. "Going to market under a single brand allows us to communicate our value and leadership more clearly, demonstrate our differentiators and showcase our ability to meet growing demand and expectations from customers. As Vallen, we will leverage our scope, scale and geographic presence to deliver higher value to our markets."
The two Sonepar operations in Canada and Mexico that also use the Vallen name continue unchanged.