July 10 2014
Making Money with Smaller Customers
44
13
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There is often a perception in sales that the smallest accounts are not worth the time and effort to obtain the small amount of sales they provide. But a shift in how these customers are served can result in a significant improvement to the bottom line.
This article includes:
- Three approaches for increasing revenue and margin while reducing cost with smaller customers
- How to identify greater opportunity with existing customers
- How to improve pricing strategy with small customers
Subscribers should log-in below to read this article.
Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:
- Redefining Competitive Advantage
- Strategies for Private Label Success
- Commentary: What Makes Your Company Stand Out?
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Successfully measuring customer satisfaction can improve the customer-distributor relationship. This article examines some of the most popular metrics and discusses how to develop a strong customer feedback program that can help improve the customer relationship.
This article includes:
- What metrics to track to find out what your customers want
- Problems to avoid in implementing a customer feedback system
- How to maximize benefits from the feedback you receive
Subscribers should log-in below to read this article.
Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:
- Commentary: Cutting to the Chase On Digitals Value Proposition
- College Recruiting: Go Beyond Career Fairs
- 2014 Economic Outlook: Building for the Future
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Every year about this time we release our annual Wholesale Distribution Economic Trends Report and also produce a Mid-Year Economic Update Webcast. We may be far from the good old days, but most distributors I talk with are more than OK with 2014 so far.
This article includes:
- How previous years' recovery is affecting today's economy
- MDM's forecasted growth for 2014
- Changes brought by shifts in investment levels
Subscribers should log-in below to read this article.
Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:
- Disruptive Technologies: The Rise of Robots in Distribution
- Zandi: Economy to Pick Up Through 2015
- Commentary: Dont Invest in Technology for Technologys Sake
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The wholesale distribution industry continues to grow faster than the rest of the economy, and there are signs that this positive trend will continue, according to Economist Bridget Strand. Strand joined Tom Gale, president of Industrial Market Information, and Ranga Bodla, director of industry marketing for NetSuite, for the 2014 Mid-Year Economic Update.
This article includes:
- Why one sector is projected to help stabilize more economic growth in 2014
- Four things propelling the economy toward a more secure place
- How a never-before-seen competitive landscape is shaping M&A
Subscribers should log-in below to read this article.
Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:
- The 2014 State of E-Commerce in Distribution, Part 2: The Multichannel Factor
- College Recruiting: Go Beyond Career Fairs
- How to Clear 2014's Economic Hurdles
- Premium
This is the PDF of this issue of Modern Distribution Management.
Table of Contents:
- Making Money with Small Customers
- Commentary: Back to the Future … Economy
- Measuring the Customer Experience
- Economic Opportunity Windows
- Supreme Court Rulings Impact Business
- News Digest
Are you a subscriber? Simply log-in to view this issue.
- Premium
There is often a perception in sales that the smallest accounts are not worth the time and effort to obtain the small amount of sales they provide. But a shift in how these customers are served can result in a significant improvement to the bottom line.
This article includes:
- Three approaches for increasing revenue and margin while reducing cost with smaller customers
- How to identify greater opportunity with existing customers
- How to improve pricing strategy with small customers
Subscribers should log-in below to read this article.
Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:
- Redefining Competitive Advantage
- Strategies for Private Label Success
- Commentary: What Makes Your Company Stand Out?
- Premium
Successfully measuring customer satisfaction can improve the customer-distributor relationship. This article examines some of the most popular metrics and discusses how to develop a strong customer feedback program that can help improve the customer relationship.
This article includes:
- What metrics to track to find out what your customers want
- Problems to avoid in implementing a customer feedback system
- How to maximize benefits from the feedback you receive
Subscribers should log-in below to read this article.
Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:
- Commentary: Cutting to the Chase On Digitals Value Proposition
- College Recruiting: Go Beyond Career Fairs
- 2014 Economic Outlook: Building for the Future
- Premium
Every year about this time we release our annual Wholesale Distribution Economic Trends Report and also produce a Mid-Year Economic Update Webcast. We may be far from the good old days, but most distributors I talk with are more than OK with 2014 so far.
This article includes:
- How previous years' recovery is affecting today's economy
- MDM's forecasted growth for 2014
- Changes brought by shifts in investment levels
Subscribers should log-in below to read this article.
Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:
- Disruptive Technologies: The Rise of Robots in Distribution
- Zandi: Economy to Pick Up Through 2015
- Commentary: Dont Invest in Technology for Technologys Sake
- Premium
The wholesale distribution industry continues to grow faster than the rest of the economy, and there are signs that this positive trend will continue, according to Economist Bridget Strand. Strand joined Tom Gale, president of Industrial Market Information, and Ranga Bodla, director of industry marketing for NetSuite, for the 2014 Mid-Year Economic Update.
This article includes:
- Why one sector is projected to help stabilize more economic growth in 2014
- Four things propelling the economy toward a more secure place
- How a never-before-seen competitive landscape is shaping M&A
Subscribers should log-in below to read this article.
Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:
- The 2014 State of E-Commerce in Distribution, Part 2: The Multichannel Factor
- College Recruiting: Go Beyond Career Fairs
- How to Clear 2014's Economic Hurdles
- Premium
This is the PDF of this issue of Modern Distribution Management.
Table of Contents:
- Making Money with Small Customers
- Commentary: Back to the Future … Economy
- Measuring the Customer Experience
- Economic Opportunity Windows
- Supreme Court Rulings Impact Business
- News Digest
Are you a subscriber? Simply log-in to view this issue.
