The 2020 Mid-Year Economic Update_long

May 10 2016

State of E-Commerce in Distribution, Part 2

Volume:

46

Issue:

9

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Features
shopkey-small

More distributors are crossing the threshold to e-commerce maturity, according to the fifth annual MDM distribution e-commerce survey conducted in partnership with Real Results Marketing. But if they expect continued growth, they must remember it is a journey, not a one-time event.

Part 1 of this series examined the continued trend of distributors moving from the nascent stage – less than 5 percent of revenue being through the e-commerce channel – to the growth and maturity stages.

This article includes:

  • Marketing vehicle effectiveness
  • How to keep website visitors engaged
  • Self-service capabilities

Subscribers should log in below to read this article.

Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • Be Patient, Persistent on Your E-Commerce Journey
  • Grainger Tackles the Data Challenge
  • 2016 Distribution Remodel: ‘Invest or Die’

The lack of diversity in distribution has been a hot topic in recent years, but little has been done to identify the underlying issues that keep it a problem. Recent research from Texas A&M University sought to uncover the issues facing women in the industry and provide a starting point for addressing the problem.

This article includes:

  • The importance of workplace diversity
  • Harassment in the workplace
  • Benefits of improving diversity

Subscribers should log in below to read this article.

Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • 2016 Distribution Remodel: Deepen Talent Development
  • MDM Interview: Beyond Change Management
  • Differentiating Through Professional Development
MA_FluidPower

The MDM Market Snapshot, based on data from MDM Analytics, includes consumption of Fluid Power supplies by end user in the U.S., plus the top end users by 6-digit NAICS.

Subscribers should log in below to read this article.

Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • MDM-Baird Distribution Survey: 2016 a Turning Point?
  • Market Analysis: Saw Blades Consumption in the United States
  • MDM Pricing Trends Report: First Quarter 2016
4609Cover

This is the PDF of this issue of Modern Distribution Management.

Table of Contents:

  • 2016 State of E-Commerce: E-Commerce Journey Continues
  • Commentary: Moving the Sales Elephant
  • Time to Act on Distribution Diversity
  • Market Snapshot: Fluid Power Consumption in the United States
  • News Digest

Are you a subscriber? Simply log in to view this issue.

PDF Download
shopkey-small

More distributors are crossing the threshold to e-commerce maturity, according to the fifth annual MDM distribution e-commerce survey conducted in partnership with Real Results Marketing. But if they expect continued growth, they must remember it is a journey, not a one-time event.

Part 1 of this series examined the continued trend of distributors moving from the nascent stage – less than 5 percent of revenue being through the e-commerce channel – to the growth and maturity stages.

This article includes:

  • Marketing vehicle effectiveness
  • How to keep website visitors engaged
  • Self-service capabilities

Subscribers should log in below to read this article.

Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • Be Patient, Persistent on Your E-Commerce Journey
  • Grainger Tackles the Data Challenge
  • 2016 Distribution Remodel: ‘Invest or Die’

The lack of diversity in distribution has been a hot topic in recent years, but little has been done to identify the underlying issues that keep it a problem. Recent research from Texas A&M University sought to uncover the issues facing women in the industry and provide a starting point for addressing the problem.

This article includes:

  • The importance of workplace diversity
  • Harassment in the workplace
  • Benefits of improving diversity

Subscribers should log in below to read this article.

Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • 2016 Distribution Remodel: Deepen Talent Development
  • MDM Interview: Beyond Change Management
  • Differentiating Through Professional Development
MA_FluidPower

The MDM Market Snapshot, based on data from MDM Analytics, includes consumption of Fluid Power supplies by end user in the U.S., plus the top end users by 6-digit NAICS.

Subscribers should log in below to read this article.

Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • MDM-Baird Distribution Survey: 2016 a Turning Point?
  • Market Analysis: Saw Blades Consumption in the United States
  • MDM Pricing Trends Report: First Quarter 2016
4609Cover

This is the PDF of this issue of Modern Distribution Management.

Table of Contents:

  • 2016 State of E-Commerce: E-Commerce Journey Continues
  • Commentary: Moving the Sales Elephant
  • Time to Act on Distribution Diversity
  • Market Snapshot: Fluid Power Consumption in the United States
  • News Digest

Are you a subscriber? Simply log in to view this issue.