December 20 2019 Archives - Modern Distribution Management

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December 20 2019

State of Distributor Marketing, Pt. 1: Combine Digital with Traditional Marketing to Grow the Revenue Pie

Volume:

49

Issue:

24

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There can be miles of mental and physical effort in the space between knowing you would be better off doing something and then actually adjusting your approach, changing your perspective to make it so. We tackle two such action items, marketing and cybersecurity, in the content of this final Premium issue of the year.

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Ransomware has evolved into a billion-dollar enterprise, affecting two-thirds of small to medium-size businesses in the past 12 months, the Ponemon Institute and Keeper Security reported in a recent study. Yet many in this group most often targeted by cybercriminals do not feel an imperative to make cybersecurity a priority. Blame it on the number of publicized attacks highlighting big companies, municipalities, or just about any organization in the healthcare sector and something even more prevalent: a false sense of security in data backup technology.

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Happy New 2020 Year. Holiday copper metallic numbers 2020 and co
There can be miles of mental and physical effort in the space between knowing you would be better off doing something and then actually adjusting your approach, changing your perspective to make it so. We tackle two such action items, marketing and cybersecurity, in the content of this final Premium issue of the year.

Subscribers should log-in to read this article.

3D Rendering of alert logo on laptop computer. Concept of privac
Ransomware has evolved into a billion-dollar enterprise, affecting two-thirds of small to medium-size businesses in the past 12 months, the Ponemon Institute and Keeper Security reported in a recent study. Yet many in this group most often targeted by cybercriminals do not feel an imperative to make cybersecurity a priority. Blame it on the number of publicized attacks highlighting big companies, municipalities, or just about any organization in the healthcare sector and something even more prevalent: a false sense of security in data backup technology.

Subscribers should log-in to read this article.

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