Tip: Understand What Drives Millennials - Modern Distribution Management

Log In

Tip: Understand What Drives Millennials

Distributors say young workers' expectations are changing.

Younger workers entering the distribution industry often have a set of expectations that is very different from the expectations many of today's leaders had when entering the industry, according to distributors interviewed for Generational Shift Drives Changes in Technology, Customer Expectations.

“If we treated young folks new to the business today the same way that I was treated 35 years ago, then we wouldn’t be able to keep any of them,” Mike Rowlett, CEO of fluid power distributor Womack Machine Supply, said.

One of the starkest differences between the two groups according to Lillian White, president of Treen Safety (Worksafe) Inc., is their different perspectives on career advancement. “The expectations of students coming out of the university are pretty high in terms of what jobs they’ll get and what wage they’ll get,” she says.

Younger workers also have a unique definition of what makes an employer desirable, White says. “I think the generation today is often concerned about what the company’s purpose is and whether they are committed to social, environmental and community values, so we work really hard on that.”

Read what White and others have done to adjust to what motivates the next generation in Generational Shift Drives Changes in Technology, Customer Expectations.

Share this article

About the Author
Recommended Reading
Leave a Reply

Leave a Comment

Sign Up for the MDM Update Newsletter

The MDM update newsletter is your best source for news and trends in the wholesale distribution industry.

Get the MDM Update Newsletter

Wholesale distribution news and trends delivered right to your inbox.

Sign-up for our free newsletter and get:

  • Up-to-date news in a quick-to-read format
  • Free access to webcasts, podcasts and live events
  • Exclusive whitepapers, research and reports
  • And more!


articles left

Want more Premium content from MDM?

Subscribe today and get:

  • New issues twice each month
  • Unlimited access to mdm.com, including 10+ years of archived data
  • Current trends analysis, market data and economic updates
  • Discounts on select store products and events

Subscribe to continue reading

MDM Premium Subscribers get:

  • Unlimited access to MDM.com
  • 1 year digital subscription, with new issues twice a month
  • Trends analysis, market data and quarterly economic updates
  • Deals on select store products and events



You have one free article remaining

Subscribe to MDM Premium to get unlimited access. Your subscription includes:

  • Two new issues a month
  • Access to 10+ years of archived data on mdm.com
  • Quarterly economic updates, trends analysis and market data
  • Store and event discounts

To continue reading, you must be an MDM Premium subscriber.

Join other distribution executives who use MDM Premium to optimize their business. Our insights and analysis help you enter the right new markets, turbocharge your sales and marketing efforts, identify business partners that help you scale, and stay ahead of your competitors.

Register for full access

By providing your email, you agree to receive announcements from us and our partners for our newsletter, events, surveys, and partner resources per MDM Terms & Conditions. You can withdraw consent at any time.

Learn More about Custom Reports

Request a Market Prospector Demo

  • This field is for validation purposes and should be left unchanged.