In this issue’s cover story, I detail the growing list of capabilities Amazon Business has developed as it moves into B2B distribution.

However, Amazon isn’t focused specifically on beating your company in the marketplace. Amazon is focused on beating you and all other B2B distributors in the marketplace. Amazon Business is bringing a new distribution model to bear; what if your customers really do prefer it for a large portion of their purchases? What will you do then?

To read the rest of this article plus much more analysis of the threat distribution faces with Amazon Business, click here to download our free report, Your Amazon Business Playbook.