OpenAI Launches Upgraded, Immersive ChatGPT - Modern Distribution Management

Log In

OpenAI Launches Upgraded, Immersive ChatGPT

GPT-4o is a faster but still free model for all ChatGPT users.
Lead photo: OpenAI Chief Technology Officer Mira Murati presents the firm’s new CPT-4o tool in a May 13 livestream. Source: OpenAI.

Lead photo: OpenAI Chief Technology Officer Mira Murati presents the firm’s new CPT-4o tool in a May 13 livestream. Source: OpenAI.

The ChatGPT fervor just gained more fuel.

On May 13, OpenAI unveiled the new ‘flagship’ model of the technology tool that is enhanced with audio, vision and text in real-time — and still free for its basic version.

OpenAI has launched GPT-4o as the latest ChatGPT iteration, with the “o” representing “omni” as a step towards more natural human-computer interaction that the company says will be easier and more intuitive to use.

The new elements with GPT-4o lead with its ability to accept any input combinations of text, audio and image to produce a resulting combination of text, audio and image outputs. OpenAI touts the tool’s ability to respond to audio inputs in as little as 232 milliseconds and an average of 320 milliseconds — similar to human response time in a conversation. Meanwhile, the firm added, GPT-4o is much better at vision and audio understanding than other existing generative AI models.

GPT-4o will be free for all users, OpenAI shared, and paid users will continued to have added benefits with up to five times the capacity limits of free users, Chief Technology Officer Mira Murati said in a livestream presentation.

A blog from OpenAI detailed that GPT-4o’s features will be rolled out “iteratively” to ensure their safety, though its text and image upgrades began rolling out on May 13.

The previous version, GPT-4, launched in March 2023. Overall, OpenAI brands GPT-4o as a faster, more accurate and more immersive generative AI tool than what it has previously offered. 

Watch OpenAI’s livestream announcement below:

Related Posts

Share this article

About the Author
Recommended Reading
Leave a Reply

Leave a Comment

Sign Up for the MDM Update Newsletter

The MDM update newsletter is your best source for news and trends in the wholesale distribution industry.

Get the MDM Update Newsletter

Wholesale distribution news and trends delivered right to your inbox.

Sign-up for our free newsletter and get:

  • Up-to-date news in a quick-to-read format
  • Free access to webcasts, podcasts and live events
  • Exclusive whitepapers, research and reports
  • And more!


articles left

Want more Premium content from MDM?

Subscribe today and get:

  • New issues twice each month
  • Unlimited access to, including 10+ years of archived data
  • Current trends analysis, market data and economic updates
  • Discounts on select store products and events

Subscribe to continue reading

MDM Premium Subscribers get:

  • Unlimited access to
  • 1 year digital subscription, with new issues twice a month
  • Trends analysis, market data and quarterly economic updates
  • Deals on select store products and events



You have one free article remaining

Subscribe to MDM Premium to get unlimited access. Your subscription includes:

  • Two new issues a month
  • Access to 10+ years of archived data on
  • Quarterly economic updates, trends analysis and market data
  • Store and event discounts

To continue reading, you must be an MDM Premium subscriber.

Join other distribution executives who use MDM Premium to optimize their business. Our insights and analysis help you enter the right new markets, turbocharge your sales and marketing efforts, identify business partners that help you scale, and stay ahead of your competitors.

Register for full access

By providing your email, you agree to receive announcements from us and our partners for our newsletter, events, surveys, and partner resources per MDM Terms & Conditions. You can withdraw consent at any time.

Learn More about Custom Reports

Request a Market Prospector Demo

  • This field is for validation purposes and should be left unchanged.