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MDM-The Cost of Not Confronting Pricing Anxiety
As inflation cools, many CEOs are easing off pricing discipline — a costly mistake. This article explores how “pricing anxiety” paralyzes even top performers; why most pricing transformations fail; and what decisive actions leaders must take to turn pricing into a true competitive weapon.
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Scott Sinning will lead a session at our May SHIFT Conference on how to build a high-performing hybrid sales team by aligning pricing strategy with technology. Here’s an overview of his expertise and why these topics are essential for SHIFT attendees.

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