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Commentary: Keeping Up with Customer Expectations
If your customers aren’t asking you for more of something – whether it’s products or services – you are in a distinct minority. In the latest MDM/Baird Distribution Survey, nearly 90 percent of respondents are figuring out how to meet new customer demands. Should you invest in technology or people? Or both? Where do you cut to free up resources to meet the new expectations? Because ultimately it comes down to that question of resources.
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