United Stationers Supply, Deerfield, IL, has launched outbound teleservices to drive its independent resellers’ business growth. Designed to be an extension of dealers’ in-house marketing and sales departments, the new outbound teleservices are customizable to individual reseller needs and include prospect pre-qualification, data cleansing, promotional enrollment, brand awareness building and new product introduction, lead generation, and customer surveys.
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“The initial menu of services offered by our Care Services team is just the tip of the iceberg for the kinds of services we can make available to our independent resellers,” said Tracy Romano, United Director, Care Services. “We’re well positioned to creatively tailor our outbound campaigns to meet the needs of virtually any reseller information requirement.”
The program employs advanced call center technology, established implementation processes to ensure a smooth launch, and reporting to measure program results.
United Stationers Inc. is a wholesale distributor of business products, with 2011 sales of $5 billion.
