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A recent survey from electrical distributor Rexel, whose North American division is No. 3 on MDM's list of the top 25 electrical distributors, found that 95 percent of Americans believe energy efficiency is an important issue. That said, the study also found that while 89 percent of respondents in the U.S. pay attention to their energy consumption, far less have actually taken steps to become energy efficient when compared with France, Germany and Great Britain.
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For example, just a third of U.S. respondents regularly defrost their freezers and refrigerators; a little over half fill the washing machine to the top before starting the wash cycle; and 56 percent shut off electronic devices rather than switching to stand-by, according to Rexel's survey.
MDM highlighted energy efficiency as a trend in the Electrical Sector in the 2011 MDM Distribution Landscape Report.
Energy efficiency is viewed as a key growth opportunity by many electrical distributors – several distributors have introduced initiatives around this area in the past couple of years. As David Gordon of Channel Marketing Group said: "Energy efficiency in particular is a continuing opportunity in the electrical sector, and it's not going to be just this year. But the ones who are doing better are the ones who are going out and creating demand rather than just bidding."
In Rexel's survey, reducing expenses was one reason to focus on energy efficiency (cited by 97 percent of respondents); guaranteeing energy security was second with 92 percent of respondents. Environmental protection came in third. But are Americans willing to act on this? Thirty-eight percent of respondents said they would be motivated to improve energy efficiency if they were able to easily measure how much money they were saving. But a little over half cited the "excessively high price" of low-energy products as an obstacle.
More than a third of American respondents said they would be motivated by financial subsidies in the form of tax credits, and 35 percent said other financial subsidies (tax breaks, etc.) were another factor to be becoming more energy efficient.
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