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Day: October 10, 2016

2016 State of Distributor Marketing: Top Performers Shift to Online

A joint MDM-Real Results Marketing survey revealed that distribution and manufacturing, in general, are 4.5 times less likely than other industries to be extremely satisfied with their marketing capabilities. This article examines how distributors across sectors approach marketing and what they consider the most effective channels to be.

This article includes:

  • Distributor satisfaction with marketing programs
  • Marketing vehicle best practices & frequency
  • Areas for marketing growth

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  • Making the Case for Mobile
  • Differentiate with Strategic Marketing
  • MDM-Baird Distribution Survey: Economy Stuck on the Bottom in 2Q

Download this Issue in PDF: October 10, 2016

This is the PDF of this issue of Modern Distribution Management.

Table of Contents:

  • What Millennials Want
  • Top Performers Shift Marketing Online
  • Commentary: The Growing Importance of Culture
  • Market Snapshot: Mechanic Hand Tools Market Demand in the United States
  • News Digest

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Market Snapshot: Mechanics Hand Tools Market Demand in the U.S.

The MDM Market Snapshot, based on data from MDM Analytics, includes market demand for Mechanics Hand Tools by end user in the U.S., plus the top end users by 6-digit NAICS.

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Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • Use Tech to Work Smarter, Not Harder
  • Market Snapshot: Industrial Hose Market Demand in the U.S.
  • MDM Pricing Trends Report: Second Quarter 2016

Commentary: The Growing Importance of Culture

Culture is a key factor that future employees will consider. So, dont treat it as just another buzzword.

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  • Fostering a Culture of Innovation
  • Dont Be Frozen by Fear
  • 2016 Distribution Remodel: Refocus on the Core

What Millennials Want

There are many assumptions about what millennials want from a workplace, but those assumptions may be misguided. MDM recently conducted a survey of students in industrial distribution programs at three universities about what theyre looking for in a workplace. This article examines some of the misconceptions and how distributors can adapt to the younger workforce.

This article includes:

  • How millennials want to work and learn
  • Which benefits are most important to millennials
  • Top workplace concerns of millennials

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Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • 2016 Distribution Remodel: Deepen Talent Development
  • The New Realities of Training
  • 5 Tips to Reduce the Cost of Employment