MDM News Digest 4801
News briefs from December 26, 2017 - January 10, 2018
January 10, 2018
ROI from CRM Remains Elusive
In October 2017, we surveyed MDM readers about how they use or plan to use CRM. This article looks at the strategies employed by companies that reported ROI with those that didnt to uncover best practices that lead to success, as well as common problem areas that may sabotage initiatives.This article includes:
- Thinking beyond outside sales
- Why outside sales buy-in is critical
- Prioritizing features that fill gaps
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- MDM-Baird Distribution Survey: Storms Stunt Distributor Growth
- Distributors Up Search Marketing Efforts
- Amazon Business: The Burning E-Platform
Distributors Lack Marketing Differentiation
Part 2 of the 2017 State of Distributor Marketing examines how distributors perceive the features and benefits they offer customers.This article includes:
- What features are important?
- Benefits centered on helping customers
- How are companies performing?
Subscribers should log in below to read this article.
Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:
- MDM-Baird Distribution Survey: Storms Stunt Distributor Growth
- Distributors Up Search Marketing Efforts
- Amazon Business: The Burning E-Platform
Market Snapshot: Market Demand for HVACR
The MDM Market Snapshot, based on data from MDM Analytics, includes market demand for HVACR in the U.S., plus the top end users by 6-digit NAICS.
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Download this Issue in PDF: January 10, 2018
This is the PDF of this issue of Modern Distribution Management.
Table of Contents:
- ROI from CRM Remains Elusive
- Commentary: The 10 Commandments of Distributor Marketing
- Distributors Lack Marketing Differentiation
- Market Snapshot: Market Demand for HVACR
- MDM News Digest 4801
Are you a subscriber? Simply log-in to view this issue.
The 10 Commandments of Distributor Marketing
Tips to help distribution CMOs transform their companies and stay employed.
MSC Sales increase 12% in First Quarter
Profit up 9.8 percent for company in fiscal 2018 first quarter
Atlas Copco Agrees to Acquire Hy-Performance Fluid Power
New asset provides remanufacturing, service and repair of hydraulic components for drill rigs.
SUPERVALU Sales Up 31.1% in Fiscal 3Q
Year-to-date sales increased 22.7 percent year-over-year.
HD Supply C&I + A.H. Harris = A Great Fit
Deal valued at $380 million is smart move for both companies.
