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Day: January 10, 2018

Download this Issue in PDF: January 10, 2018

This is the PDF of this issue of Modern Distribution Management.

Table of Contents:

  • ROI from CRM Remains Elusive
  • Commentary: The 10 Commandments of Distributor Marketing
  • Distributors Lack Marketing Differentiation
  • Market Snapshot: Market Demand for HVACR
  • MDM News Digest 4801

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Distributors Lack Marketing Differentiation

Part 2 of the 2017 State of Distributor Marketing examines how distributors perceive the features and benefits they offer customers.This article includes:

  • What features are important?
  • Benefits centered on helping customers
  • How are companies performing?

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Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • MDM-Baird Distribution Survey: Storms Stunt Distributor Growth
  • Distributors Up Search Marketing Efforts
  • Amazon Business: The Burning E-Platform

ROI from CRM Remains Elusive

In October 2017, we surveyed MDM readers about how they use or plan to use CRM. This article looks at the strategies employed by companies that reported ROI with those that didnt to uncover best practices that lead to success, as well as common problem areas that may sabotage initiatives.This article includes:

  • Thinking beyond outside sales
  • Why outside sales buy-in is critical
  • Prioritizing features that fill gaps

Subscribers should log in below to read this article.

Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • MDM-Baird Distribution Survey: Storms Stunt Distributor Growth
  • Distributors Up Search Marketing Efforts
  • Amazon Business: The Burning E-Platform