9 Steps to Win and Keep Key Accounts
Revisit your companys key accounts strategy.
Swedish manufacturer agrees to sell business to Triton in cash deal.
Manufacturer posts strong Q2, completes acquisition of Motec GmbH.
End-market strength, acquisitions drive strong growth in Q2.
This article appeared in Vol. 27, No. 12, June 25, 1997 issue of MDM Premium. This article provides a framework for managing key accounts. It gives a definition of a key account, examines the structure of key accounts, and discusses tactics for managing key account opportunities, including how to work with the different types of people that make up a key account. For this article, winning a key account is defined as follows: Of all the products and services the account could purchase from you, they are now purchasing 74% or more from your company.
The company reported a profit loss for the quarter.
Year-to-date sales increased 4.5 percent year-over-year.
RFMW will continue to operate under the RFMW brand name.