Day: September 13, 2021

pricing strategy

The Pros and Cons of Cost-Based Pricing & Other Pricing Strategies

When it comes to pricing anything (B2B, B2C, product or service), there are three key strategies to achieve price optimization: 1. Cost-based or cost-plus pricing 2. Market-based pricing 3. Value-based pricing While there are claims of other strategies, most are offshoots or variations of these three. 1. What is a cost-based or cost-plus pricing strategy? …

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