Material handling distributors Cromer Materials Handling and Doosan Material Handling Solutions announced on March 4 that the companies have rebranded as Forklifts Group.
Based in Columbus, OH, Forklifts Group has over 40 years of combined experience in equipment, parts, service, repairs and rental services. The company’s established California dealerships in Fresno, Sacramento, Manteca, Bakersfield, San Diego, Santa Maria and Los Angeles, as well as in Las Vegas, will remain under the leadership of Brent Poulton, who will serve as President of Forklifts Group on the West Coast.
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“This is a major step in our next phase of growth,” Poulton said in the company’s news release. “Joining an organization with an excellent reputation in the material handling industry will allow us to see immediate benefits and strengthen our position as a leader in this industry while executing an aggressive growth strategy through national expansion.”
The branding is expected to be finalized by early April and will be incorporated into all company communications and marketing materials.
In late January, Forklifts Group formally opened its new 20,480-square-foot headquarters in Grove City, OH
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