Is it Data Really Modernization, or Just Lipstick on a Pig? - Modern Distribution Management

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Is it Data Really Modernization, or Just Lipstick on a Pig?

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Marketing performance dashboard with conversion metrics, engagement charts and automated reporting. Marketing performance dashboard for digital ad campaign optimization and growth vector illustration.
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Brandon Lassiter

Brandon Lassiter is Chief Data Officer at ProfitOptics, where he helps distributors and manufacturers unlock measurable business results from their data. With over two decades of experience leading enterprise-scale digital transformation, AI strategy and analytics innovation, Lassiter bridges the gap between technology teams and business leaders to deliver clarity, ROI and relevance in a rapidly evolving market. 
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