Visibility on social media is critical for any distributor that wants to recruit millennials, according to Mary Jawgiel, program director of Industrial Careers Pathway, which helps to connect young people with careers in industrial distribution, in Making the Case for Social Media in B2B.

“If you’re not on social media, then they don’t know you exist,” Jawgiel says. “And even if they see you – you go to their school and talk to them – but you don’t have a page on Facebook, they think, ‘Oh, I don’t know about them.’”

Millennials will comprise 75 percent of the U.S. work force by 2025, and they tend to have different ideals when it comes to career choices.

“You can tell your story, show how it’s a fun place to be,” Jawgiel says. “And if you’re involved in a charitable organization, put that up there because that’s what the younger generation wants. They want to work for a company that they see is involved in the community through giving back. Use your presence to show who you are and to develop a personality.”

Read more about using social media channels to attract millennials in Making the Case for Social Media in B2B.