MDM Analytics Launches Major New Release of Market Profiler App - Modern Distribution Management

Log In

MDM Analytics Launches Major New Release of Market Profiler App

The market profiling software-as-a-service BI tool platform strengthens market analysis for distributors and manufacturers.
Blue data matrix simulation digital line and grid technology with futuristic HUD screen on abstract background concept

Our MDM Analytics team is excited to announce the launch of Market Prospector 4.0, a powerful market profiling software service used by leading North American distributors and manufacturers of electrical, industrial, construction and facilities maintenance supplies for more than three decades.

Market Prospector has helped hundreds of electrical, industrial, construction and facility maintenance product marketers size, segment and forecast product markets, grow market share and target high-potential prospect accounts through its proprietary market profiling models. Beyond our core client base of manufacturers and distributors, MDM Analytics serves international consulting firms, financial and M&A specialists.

Most market research firms provide estimates for market size by product categories only at the national level. MDM Analytics employs a more precise top-down and bottom-up modeling methodology to provide clients with the “DNA” of estimated market and account potential across discrete product category, territory and customer segmentation dimensions.

MDM Analytics profiles U.S., Canada and Mexico markets across 13 major product categories (with 200+ subcategories) including: Chemicals, Construction, Controls, DataComm, Electrical, Fluid Power, MROP, Material Handling, Packaging, Plastics, Power Transmission, Rubber Products and Welding/Gases.

Our team works closely with clients in the onboarding process to customize Market Prospector to size and segment total addressable market (TAM) for their unique product portfolios at every territory level, including postal code.

This new release gives clients a more robust business intelligence tool for gaining better visibility into market opportunity and targeting high-potential accounts. MP 4.0 provides more dynamic analysis across the analytics dimensions of product category, territory and customer segments, as defined by the NAICS and SIC industrial classification codes.

We’ve been calling this new version an “iceberg” release; below the surface is where the real step change in value has happened with an entirely new, more agile development architecture. We can now accelerate our development roadmap in 2024 for Market Prospector 4.0 to create more sophisticated data visualization (heat maps, bar and other charting), on-the-fly analysis and better user sort, filter and data aggregation features.

To book a demo with the team, click here.

Deeper Data Analytics Support

Every company is at a different point in its data analytics journey. With the rise of digital and omnichannel sales channels, many teams have struggled to clean and enhance core datasets across product information, transactional history, customer and supplier data.

MDM Analytics offers clients much more than a business intelligence software tool through our project work. We have helped many clients build core competency and advance their data analytics journey at whatever waypoint they are currently on – from data cleansing, enhancement and management, to deeper sweet spot analysis, market share and wallet share analysis.

Growing Our Capabilities & Team

With our recent merger with the National Association of Wholesaler-Distributors in January, I’m excited that MDM Analytics is entering a new phase of growth and expertise in our capabilities to serve clients better, and this launch of Market Prospector 4.0 is just the start. We’re on the move!

Brian Lieberman

Our team and product offerings continue to grow. We’re excited to welcome our sales lead, Brian Lieberman, to the team. Brian brings years of experience in client success and data analytics to help MDM Analytics clients reach their sales goals and gain more market share. Brian brings nearly two decades of experience in sales and marketing to the team.

Throughout his career, he has worked with businesses and associations to help them achieve predictable revenue growth by implementing online lead generation campaigns and sales strategies. Brian has contributed to the success of organizations such as Entrepreneurs’ Organization and Manufacturers Alliance by strengthening their revenue streams. Brian started his career as a Front-End Web Developer within a big data firm, and later earned a Masters of Science in Social Entrepreneurship from the University of Southern California.

Donnie Williamson

Brian joins Director of Analytics Donnie Williamson, who joined the team almost four years ago, bringing more than 14 years at a large electrical distributor. Like many in this amazing industry, Donnie started in the warehouse and ended up as corporate manager of data and analytics. He was recognized by The Electrical Distributor Magazine as a Top 30 Under 35 Rising Star in the Electrical Industry in 2016.

This is an especially meaningful software release for me personally. I’ve helped support the development of Market Prospector capabilities and MDM Analytics customers since 1992. Founded in the late 1980s as Industrial Market Information by Rusty Duncan, who I partnered with to buy MDM in 1992 (which I ultimately became sole owner of in 2002), MDM Analytics acquired IMI in 2010.

Rusty was a champion of this industry, and a few decades ahead of his time in his vision for how to leverage data analytics and technology to improve selling processes and strategic market planning. He developed Market Prospector 1.0 as a SaaS platform way before SaaS was cool in the early 2000s. I learned so much from him and our team in that work. It’s come a long way, Rusty!

If you’d like to learn more about what MDM Analytics and Market Prospector can do to help your organization leverage your data to sell smarter and grow faster, please contact Brian Lieberman or Donnie Williamson for an introductory call at and

Related Posts

Share this article

About the Author
Recommended Reading
Leave a Reply

Leave a Comment

Sign Up for the MDM Update Newsletter

The MDM update newsletter is your best source for news and trends in the wholesale distribution industry.

Get the MDM Update Newsletter

Wholesale distribution news and trends delivered right to your inbox.

Sign-up for our free newsletter and get:

  • Up-to-date news in a quick-to-read format
  • Free access to webcasts, podcasts and live events
  • Exclusive whitepapers, research and reports
  • And more!


articles left

Want more Premium content from MDM?

Subscribe today and get:

  • New issues twice each month
  • Unlimited access to, including 10+ years of archived data
  • Current trends analysis, market data and economic updates
  • Discounts on select store products and events

Subscribe to continue reading

MDM Premium Subscribers get:

  • Unlimited access to
  • 1 year digital subscription, with new issues twice a month
  • Trends analysis, market data and quarterly economic updates
  • Deals on select store products and events



You have one free article remaining

Subscribe to MDM Premium to get unlimited access. Your subscription includes:

  • Two new issues a month
  • Access to 10+ years of archived data on
  • Quarterly economic updates, trends analysis and market data
  • Store and event discounts

To continue reading, you must be an MDM Premium subscriber.

Join other distribution executives who use MDM Premium to optimize their business. Our insights and analysis help you enter the right new markets, turbocharge your sales and marketing efforts, identify business partners that help you scale, and stay ahead of your competitors.

Register for full access

By providing your email, you agree to receive announcements from us and our partners for our newsletter, events, surveys, and partner resources per MDM Terms & Conditions. You can withdraw consent at any time.

Learn More about Custom Reports

Request a Market Prospector Demo

  • This field is for validation purposes and should be left unchanged.