Accountability Helps Strengthen New-Year Resolve - Modern Distribution Management

Log In

Accountability Helps Strengthen New-Year Resolve

Loading new year 2020 with hand putting wood cube in progress ba

A couple of weeks into 2020, it’s about that time of year when our New Year’s resolutions can start to lose their shine and our motivation might wane. There’s plenty of literature out there about why our resolutions often fail or never get off the ground in the first place. One reason is a lack of focus or concrete commitment to a specific goal.

At MDM, we’re strengthening our commitment to helping you with your goals by ensuring every type of content we deliver to you — be it through our articles, blogs, webcasts, special reports, podcasts, events or our new spotlight videos — answers for you, up front, this critical question: “What’s in it for me?”

Time is our most precious resource and we will not waste a moment of yours with content that does not deliver a clear benefit to you.

For example, business leaders hear regularly of the rise of cyberthreats targeting companies of all sizes on a daily basis. While it’s critical to understand the hazards, scary statistics won’t do anything to actually make your business safer. In the feature, “Cyberthreats Trending in 2020: 6 Steps to Help You Manage the Risk,” we take you month by month through April, helping you to prioritize simple but meaningful steps you can take to make your company more secure. Don’t miss this insight from risk management specialist Tom Held. As Held says, “Companies often shy away from investing in cybersecurity because they think it’s going to take a lot of time and be a huge expense. Taking it one step at a time and focusing on the most pressing risks makes the process more manageable.”

Additionally, part two of our annual marketing survey, conducted in partnership with Real Results Marketing, not only shows that 90% of distributors may be a bit off the mark when they say they are delivering more value than their competitors, but it also outlines specific ways you can tweak your approach to reap the most benefit from your marketing efforts. Distributors who position themselves on their ability to execute on core capabilities of the profession are only promoting their proficiency at table stakes, says Real Results Marketing’s Jonathan Bein. “This tunnel vision around the importance of logistical capabilities and low price to customers may be keeping distributors from articulating the real benefits many say are important to their value propositions,” he explains — and then provides four examples of truly differentiating value.

Often, the people who are most successful with their resolutions have introduced an element of accountability for themselves. Simply telling another person your goals can increase the likelihood of success by up to 65% — add regular check-ins with an accountability partner and the likelihood rises to 95%, according to a study by The American Society of Training and Development.

As for MDM, you are our ultimate accountability partner. See something you think missed the mark? Love a topic and want to see more of it? We want to hear from you. Reach our editorial team any time at

This is a sample of MDM Premium content. Follow this link to learn more.

Related Posts

Share this article

About the Author
Recommended Reading
Leave a Reply

Leave a Comment

Sign Up for the MDM Update Newsletter

The MDM update newsletter is your best source for news and trends in the wholesale distribution industry.

Get the MDM Update Newsletter

Wholesale distribution news and trends delivered right to your inbox.

Sign-up for our free newsletter and get:

  • Up-to-date news in a quick-to-read format
  • Free access to webcasts, podcasts and live events
  • Exclusive whitepapers, research and reports
  • And more!


articles left

Want more Premium content from MDM?

Subscribe today and get:

  • New issues twice each month
  • Unlimited access to, including 10+ years of archived data
  • Current trends analysis, market data and economic updates
  • Discounts on select store products and events

Subscribe to continue reading

MDM Premium Subscribers get:

  • Unlimited access to
  • 1 year digital subscription, with new issues twice a month
  • Trends analysis, market data and quarterly economic updates
  • Deals on select store products and events



You have one free article remaining

Subscribe to MDM Premium to get unlimited access. Your subscription includes:

  • Two new issues a month
  • Access to 10+ years of archived data on
  • Quarterly economic updates, trends analysis and market data
  • Store and event discounts

To continue reading, you must be an MDM Premium subscriber.

Join other distribution executives who use MDM Premium to optimize their business. Our insights and analysis help you enter the right new markets, turbocharge your sales and marketing efforts, identify business partners that help you scale, and stay ahead of your competitors.

Register for full access

By providing your email, you agree to receive announcements from us and our partners for our newsletter, events, surveys, and partner resources per MDM Terms & Conditions. You can withdraw consent at any time.

Learn More about Custom Reports

Request a Market Prospector Demo

  • This field is for validation purposes and should be left unchanged.