Understand the market, get to know your customers and use appropriate benchmarks in creating a portfolio management approach to customer retention.
Portfolio reviews are more valued by core customers with greater breadth of spending across categories. These are exactly the clients you want to nurture (and conversely, can’t afford to lose).
With the benefit of today’s data tools, visualization software and reporting tools, customer stratification is more valuable than ever.
Identify strengths and weaknesses across three business sectors — process, technology and people — to improve ongoing company performance.