Lincoln Smith discusses how incentive programs can help lower your cost to serve amid a nationwide labor shortage.
What is loyalty marketing? Lincoln Smith explains and makes a case for using incentive loyalty programs to bolster your revenue.
Lincoln Smith advises on refocusing an incentive program in times of market correction in the face of supply chain snarls, high inflation and overall economic precarity.
Nearly every aspect of the sales process is undergoing significant transformation. Here are useful takeaways for distributors that are struggling to navigate the changing sales landscape.
What seems to endure is customers’ desire to work with partners they can rely on, with people they can trust.
A look at the benefits that contractors seek from the entire distribution ecosystem, including how they currently use distributor websites and what they’d like to see more of in terms of omnichannel offerings.
As a result of new channel “tributaries,” distributors have begun to see both their customers’ mindshare and share of wallet decrease as customers adjust to different, often more convenient modes of obtaining product.