Distribution is at a crossroads, with increasing digitization, existing and emerging channel pressures, and evolving customer demands altering the wholesale landscape. MDM and Baird critically examined short- and long-term impacts of the industry’s accelerating change in the recent Distribution Industry Outlook webcast (click to download a recording of the event).
Tom Gale and Ian Heller of MDM, David Manthey of Baird, and Ranga Bodla of NetSuite provide fresh insights into what 2018 has in store and how to adapt.
The webcast began with Manthey’s assessment of the economy and Baird’s forecast for wholesale distribution in 2018. Manthey outlined key drivers, the industry’s hottest growth sectors and which ones are poised to perform well throughout the year.
Gale and Heller followed with a deeper look at success playbooks emerging across distribution channels – protecting core differentiators while building the future business model to effectively capture increasingly distracted customers and proactively grow wallet and market share.