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If not managed properly, too much of a good thing can backfire.

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  • MDM-Baird Distribution Survey: Storms Stunt Distributor Growth
  • Distributors Up Search Marketing Efforts
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A joint MDM-Real Results Marketing survey reveals that distributors are increasingly relying on search marketing instead of email marketing. This article examines how distributors across sectors approach marketing, what they consider the most effective channels to be and the frequency with which they conduct their different marketing vehicles.

This article includes:

  • Marketing vehicle importance
  • Marketing vehicle frequency
  • Best practices frequency

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  • Millennials in Distribution: ‘No Magic’ in US LUMBER’s Strategy
  • Endgame Strategy: A Must for Distributors
  • Amazon Gets Down to Business
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The power of analytics and data to improve company performance has grabbed everyones attention, and with extremely positive impacts overall, but too often we fixate on specific data points and then lose sight of the larger (and sometimes smaller) picture.

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Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • Millennials in Distribution: No Magic in US LUMBERs Strategy
  • Endgame Strategy: A Must for Distributors
  • Graingers Pricing Initiative, pt 2: The Quest for Optimization
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