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Technology
Commentary: Apply Your Analytics Strategically
If not managed properly, too much of a good thing can backfire.

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Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • MDM-Baird Distribution Survey: Storms Stunt Distributor Growth
  • Distributors Up Search Marketing Efforts
  • Amazon Business: The Burning E-Platform
Analytics
Technology
Distributors Up Search Marketing Efforts
A joint MDM-Real Results Marketing survey reveals that distributors are increasingly relying on search marketing instead of email marketing. This article examines how distributors across sectors approach marketing, what they consider the most effective channels to be and the frequency with which they conduct their different marketing vehicles.

This article includes:

  • Marketing vehicle importance
  • Marketing vehicle frequency
  • Best practices frequency

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  • Millennials in Distribution: ‘No Magic’ in US LUMBER’s Strategy
  • Endgame Strategy: A Must for Distributors
  • Amazon Gets Down to Business
Technology
Commentary: Data is Only Half the Story
The power of analytics and data to improve company performance has grabbed everyones attention, and with extremely positive impacts overall, but too often we fixate on specific data points and then lose sight of the larger (and sometimes smaller) picture.

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Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • Millennials in Distribution: No Magic in US LUMBERs Strategy
  • Endgame Strategy: A Must for Distributors
  • Graingers Pricing Initiative, pt 2: The Quest for Optimization
Economic Trends
A Growing Competitive Threat

This article is part of MDM's 2016 Distribution Trends Special Issue.

It used to be that the largest distributors were the biggest threats to small ones. Their ability to outspend other players in technology and growth allowed them to eat up market share across geographies, but new technology and customer expectations have changed the competitive landscape.

This article includes:

  • How technology is growing the reach of smaller distributors
  • Innovative supply chain solutions that grow market share
  • Other strategies distributors are using to gain competitive advantage

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Not a subscriber? Subscribe below or learn more. The full 2016 Distribution Trends Special Issue is available to download in PDF format to MDM Premium subscribers.

2016TrendsIncreaseROIwithTech
Technology
Increase ROI from Existing Technology

This article is part of MDM's 2016 Distribution Trends Special Issue.

Companies that dont have the right technology in place or dont optimize their current capabilities are leaving dollars on the table. But a renewed focus on getting the most out of existing systems can yield numerous benefits.

This article includes:

  • Ways to optimize existing technology
  • Benefits of improving current systems
  • The importance of viewing technology as an evolution

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Not a subscriber? Subscribe below or learn more. The full 2016 Distribution Trends Special Issue is available to download in PDF format to MDM Premium subscribers.

2016TrendsMarketing
Technology
Differentiate with Strategic Marketing

This article is part of MDM's 2016 Distribution Trends Special Issue.

Although marketing has grown in importance for distributors over the last year, most dont realize the crucial role it plays in gaining a competitive advantage.

This article includes:

  • How distributors are using strategic marketing to differentiate
  • Key marketing investments to stay competitive
  • Marketing challenges and tips to overcome them

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Not a subscriber? Subscribe below or learn more. The full 2016 Distribution Trends Special Issue is available to download in PDF format to MDM Premium subscribers.

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