A long-term mindset, key technology investments and a supportive culture can help distributors grow your online marketplace.
Latest In Digital Commerce
Companies have the most difficulty with a lack of consistent pricing across channels, technology issues and poor online customer experience. Read More.
A lack of financing, experience and access to talent often keep distributors from engaging in e-commerce, a recent MDM survey found. But having an online sales channel is critical to new customer discovery, MDMs John Gunderson said in a recent webcast, with more than 80% of distributors expecting their online presence to grow moderately or significantly in the next five years.
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Overcome common objections from the people most suspicious of a new platform.
Meeting customer needs is the most important metric for distributors.
You may not compete with Amazon, but your customers expect you to serve like them.
A commitment to determining the communication preferences of individual customers can bring high returns.
MDM/Real Results Marketing survey aims to benchmark e-commerce growth for distributors and manufacturers.
Internal buy-in is tough; the sales team has to be onboard.
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Many distributors are starting to feel skewered by the challenges posed by online competitors.
A new systematic approach for distributors looking to grow and compete in the digital landscape
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Has widespread disruption reached wholesale distribution?
Distributor partners with GlobalShopex to add international e-commerce and shipping options.
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An eye-opening look at what happens when the online experience is transferred to real life.
