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The threat to distribution is real and here to stay. This article, the first in a three-part series, examines the threats that Amazon poses and where you should – and shouldn’t – try to compete.

This article includes:

  • Strategies to compete
  • Preparing to fight
  • The disrupter becomes the disrupted

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This article, based on a survey conducted by Real Results Marketing, looked at how distributors are dealing with the online giant and found that some are trying to beat Bezos & Co. while others are joining them.

This article includes:

  • Unknown or no effect yet from Amazon
  • Positive effects as result of Amazon
  • Negative Effects as a Result of Amazon

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Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • Millennials in Distribution: No Magic in US LUMBERs Strategy
  • Endgame Strategy: A Must for Distributors
  • Graingers Pricing Initiative, pt 2: The Quest for Optimization
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To thank you for your business and add value to your MDM Premium subscription, MDM offers bonus content each month exclusively to premium subscribers.

This month we feature a bonus article on Amazon's impact on the industry. In the recent MDM Webcast, Redefining Partnership in the Digital Age, Mark Dancer, author of Becoming a Digital Distributor, and Colin Puckett, senior marketing manager, B2B, Amazon Business, addressed some of the top questions around the platform.

This content is exclusively available as bonus content to MDM subscribers. Download the content below.

If your subscription is about to expire, has already expired or if you just want to ensure uninterrupted access to mdm.com, renew your subscription today.

AmazonBusiness

Amazon Business has replaced AmazonSupply as the Internet retailers B2B website, which hopes to bring businesses a B2C shopping experience to B2B.

This article includes:

  • Why Amazon Business is less threatening to distributors
  • What to expect from Amazon's new B2B marketplace
  • Amazon's goals for Amazon Business

Subscribers should log in below to read this article.

Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • Digital Common Sense Versus Amazon
  • Grainger Tackles the Data Challenge
  • 2015 State of E-Commerce in Distribution: E-Commerce on Path to Maturity