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Lawson 4Q 2020
But the fourth quarter could prove to be a turning point for Lawson, which saw sales soar 10.8% to $98.1 million in the period.
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The pandemic didn’t stop Lawson Products from pursuing the largest acquisition in its history. Mike DeCata, president and CEO, and Brian Hoekstra, vice president, mergers and acquisitions, spoke with MDM about the company’s latest deal, how they navigated it during a global pandemic and how their M&A appetite remains strong even amid today’s economic upheaval.

Since the Great Recession of 2008-2009, few publicly-traded companies have undertaken as much change in sales model, technology platform, process improvement and culture as Chicago-based Lawson Products. From 2009 to 2013, Lawson converted all of its sales representatives from a network of independent sales agents to sales employees, today numbering 1,000. MDM last talked with President and CEO Michael DeCata in 2014, who outlined the unique service-focused value proposition and changes taking place at the time. Four years after transitioning its sales model, we check in again for a progress report. In this issue we conclude our conversation with Decata.

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